Norwich City lauds ‘valuable’ role of betting industry in BK8 Sports...
Norwich City has unveiled online betting and gaming brand BK8 Sports as the newly promoted Premier League side’s principal partner for the 2021/22 season.
Through...
BoyleSports signs Natalie Sawyer ahead of Euro 2020
Sports presenter Natalie Sawyer has joined Irish bookmaker BoyleSports as a brand ambassador ahead of this summer’s 2020 UEFA European Championships.
In her new role,...
Canada Soccer partnership with Fanatics represents ‘key building block’
Canada Soccer has struck a long-term, multichannel retail partnership with Fanatics, a specialist in licensed sports merchandise.
Under the terms of the deal, Fanatics will...
Ligue 1 to reduce clubs from 2023/24 with broadcast strategy still...
The French Ligue 1 will reduce the number of teams competing in the country’s top division from 20 to 18 clubs from the 2023/24...
Optus Sport to broadcast 2023 FIFA Women’s World Cup
Telecommunications company Optus Sport has sealed the exclusive media rights in Australia to the 2023 FIFA Women’s World Cup, which will be jointly hosted...
CBS Sports nets exclusive AFC rights deal in US
The Asian Football Confederation (AFC) has struck a multi-platform broadcast arrangement with CBS Sports for the exclusive rights to AFC competitions in the US.
The...
AC Milan appoints Luca Baldanza as Head of Media Sales
AC Milan has hired Luca Baldanza as the Serie A club’s Head of Media Sales in the top-tier team’s commercial department.
Reporting to the Sponsorship...
DAZN triples subscription fee in Italy following Serie A rights deal
Sports streaming service DAZN has upped the price of its subscription platform in Italy to triple the current charging fee after acquiring the bulk...
Betano praises ‘strong and lasting union’ with Fluminense
Kaizen Gaming's online sportsbook brand Betano has been designated as the main sponsor of Brazilian Serie A football club Fluminense.
The two-year partnership, which includes...
Wolves selects Bitci.com as new sleeve sponsor
Wolverhampton Wanderers has named Bitci.com as the Premier League club’s new sleeve sponsor for the 2021/22 season.
In its role as the official cryptocurrency trading...