FIFA chooses United States to host new 32-team Club World Cup...
The US has once again solidified its position as a football-friendly country after being picked to host the next edition of the FIFA Club...
Hannover96 enlists StarGames new ‘team presenter’ sponsor
2.Bundesliga club Hannover96 has announced that German gaming platform StarGames.de will partner with the team for the 2023-24 season.As sponsor and ‘team presenter’, StarGames...
Southampton FC returns to ‘historic’ roots with Draper Tools sponsorship deal
Southampton FC has signed a new sponsorship deal with Draper Tools to continue what has been 40 years of collaboration between the two. As part...
RC Strasbourg acquired by Chelsea owner in £65M deal
Chelsea FC owner Todd Boehly and his Clearlake Capital consortium have acquired a majority stake in Ligue 1 club RC Strasbourg.The reported figure revealed...
Aston Villa agrees multi-year deal with gambling firm BK8
Aston Villa has announced a multi-year partnership with BK8 which will see the online betting operator front the Premier League club’s shirts as its...
NFL calls for increased focus on six key gambling rules for...
The National Football League (NFL) held a meeting where figureheads discussed what would be the procedure going forward in terms of the league’s gambling...
UEFA and Pepsi agree to extend partnership until 2027
Pepsi’s long-term partnership with UEFA has been extended until 2027 as part of a new agreement, seeing the global beverage brand continue its coverage...
The “unique set of circumstances” surrounding potential Chelsea-Stake deal
It was reported last week by SportBusiness 24 that Chelsea FC are on the verge of agreeing a shirt sponsorship deal with gambling firm...
Inter Miami selects Everi for a ‘refreshed user experience’
Mobile tech and e-commerce platform Everi has been announced as a part of Inter Miami’s mobile strategy aimed to enhance the soccer club’s fan...
AstroPay deepens presence in sports with Club Universidad de Chile sponsorship
AstroPay has signed a sponsorship deal with Primera División side Club Universidad de Chile (La U) which will supply fans of the team with...