Crypto in football: Engagement, education and the significance of the community
The recent partnership struck between newly promoted Premier League club Brentford FC and cryptocurrency exchange platform CoinJar was heavily indicative of increasing collaboration between...
Premier League secures Turkish coverage via beIN Sports
The Premier League has reached a media rights agreement with Qatar-based broadcaster beIN Sports, securing coverage in the Turkish market.
Covering three years and beginning...
Horizm expands sports portfolio with CWI partnership
Digital inventory management firm Horizm has partnered with Cricket West Indies (CWI), with the aim of unlocking revenues from the governing bodies website and...
Extreme E continues maximum exposure strategy with DAZN renewal
Sports streaming service DAZN has extended its media rights to the Extreme E all-electric SUV motor-racing series.
Under the renewed contract, DAZN will provide live...
Bournemouth names QuinnBet official betting partner
AFC Bournemouth has added sports betting and igaming operator QuinnBet into its sponsorship portfolio, naming the company its official UK and Republic of Ireland...
Queensland to host remaining Rugby Championship matches
The remaining Rugby Championship test matches will be held in the Australian state of Queensland, following last minute changes to the schedule due to...
ECB: The Hundred draws in 16m viewers and new demographics
The Hundred, the England and Wales Cricket Board’s (ECB) new 100-ball franchise tournament, has recorded a total television audience of 16.1 million viewers.
Overall, 510,000...
Amazon secures Napoli sleeve sponsorship
US consumer company Amazon has become the sleeve sponsor of Serie A club Napoli, building on a prior agreement which saw the firm serve...
Leeds United partners with ‘strong challenger brand’ Boost
Premier League club Leeds United FC has partnered with Boost Energy Drinks under the terms of a one-year deal covering the ongoing 2021/22 season.
As...
Serie A strengthens links with Crypto.com
Lega Serie A has named Crypto.com the first innovation and technology partner of Italian football, building on the cryptocurrency platform’s pre-existing partnership with the...