Alexander-Arnold makes £26m switch to adidas in multi-year deal
Liverpool FC’s Trent Alexander-Arnold has inked a multi-year sponsorship deal with adidas worth a reported £26m. Alexander-Arnold is fresh off scoring a vital equaliser against...
Reports: Premier League clubs discuss private funding for the WSL
According to reports, a number of Premier League teams have expressed plans to put forward a private equity-style proposal to invest in the Women’s...
DFL opens €1bn bidding war for Bundesliga marketing rights
The German football federation, the Deutsche Fussball-Liga (DFL), has announced it will invite several investors to bid for the Bundesliga’s marketing rights. Sources close to...
Real Madrid loses court battle against La Liga over planned club...
Spain’s national criminal court Audiencia Nacional has dismissed Real Madrid’s appeal against La Liga and its president, Javier Tebas. The decision comes after the team...
Amazon chief confirms interest in NBA playoff games
Amazon’s Global Head of Sports, Jay Marine, has confirmed the company’s interest in acquiring broadcasting rights for NBA playoff games. Marine spoke on a recent...
Slovenian tennis official Marko Ducman slapped with 10-year ban by the...
Slovenian tennis official Marko Ducman has been handed a suspension from the sport for ten years by the International Tennis Integrity Agency (ITIA). According to...
RMG keeps Australia distribution via renewal with Tabcorp’s Sky Racing
UK-based horse racing media distributor Racecourse Media Group (RMG) has inked a partnership with Australian bookmaker Tabcorp.Commencing 1 January 2024, the five-year media rights...
PFL strikes partnership with 888poker ahead of fighters’ Dublin conquest
The Professional Fighters League (PFL) has partnered with 888poker ahead of the PFL Europe Championship commencing on 8 December. Taking place in Dublin, the regional...
Report: Atletico Madrid seeking €20m in WhaleFin lawsuit
Atletico Madrid is reportedly planning a lawsuit against WhaleFin over failed payments from a previous sponsorship deal. The La Liga club is looking to recoup...
Brazil Betting Bill paving way for sports sponsorship activations
Federal regulation on Brazilian sports betting is on the horizon, potentially launching one of the world’s biggest gambling markets and, with that, huge opportunities...