Guinness extends Six Nations Rugby deal to accelerate the competition’s growth
Alcoholic beverage producer Guinness has entered a new long-term agreement with Six Nations Rugby, which includes the naming rights for both the women’s and...
Brentford FC offers fans their money back to support them during...
Brentford FC has launched an initiative to support fans of the club who are suffering financial strains in the Christmas period as a result...
Volleyball Nations League reveals 2024 host countries
Next year’s male and female Volleyball Nations League has revealed nine host countries where matches will be played prior to the 2024 Paris Olympic...
IMG takes up media rights distribution duties for CAF’s football schedule
International sports and events company IMG has signed a new partnership with the Confédération Africaine de Football (CAF) to distribute the exclusive media rights...
Sportradar signed as data integrity partner of ATP
Sportradar has signed a multi-year agreement with Tennis Data Innovations (TDI) - the investment vehicle of ATP and ATP Media - that ensures the...
The PGA enables FanDuel to make North Carolina sports betting debut
FanDuel has signed an agreement with the PGA Tour to give it market access to North Carolina when it legalises sports betting next year. The...
Cristiano Ronaldo makes $40m investment in UFL video game
Al-Nassr and Portugal forward Cristiano Ronaldo has become an investor in the free-to-play video game UFL. The football superstar has invested more than $40m in...
RedBird welcomes Zlatan Ibrahimović as Senior Advisor to AC Milan ownership
Zlatan Ibrahimović has once again crossed paths with AC Milan after being welcomed as the latest Operating Partner at sports investment fund RedBird Capital.Ibrahimović’s...
PGA Tour enters talks with SSG over potential investment
The PGA Tour has entered into talks with Strategic Sports Group (SSG) over potentially fresh investment in the golfing organisation. SSG is a large consortium...
Stats Perform extends WTA data rights deal until 2030
Stats Perform has extended its landmark data agreement with the WTA Tour for at least until the end of the decade. Thanks to the extension,...