Betfred Super League announces Steeden extension
The Betfred Super League has extended its agreement with Steeden to continue as the official match ball supplier for the rugby league top-tier for...
TikTok signs up as official creator platform for Lions’ South African...
Social media platform TikTok has been designated as the official creator platform of The British and Irish Lions’ tour of South Africa.
TikTok will be...
RLWC2021 warns of ‘wide ranging implications’ as Australia and New Zealand...
Defending champions Australia, along with New Zealand, have withdrawn from the Rugby League World Cup 2021 (RLWC2021) due to COVID-19-related safety concerns.
The Australian Rugby...
United Rugby Championship enlists Roc Nation to grow new audiences
The newly launched United Rugby Championship (URC) has inked a strategic consulting partnership with sports and entertainment agency Roc Nation.
The tournament, which was recently...
British and Irish Lions launch PT SportSuite engagement platform
The British and Irish Lions have launched a new web engagement platform, the Lions Fan Zone, in collaboration with PT SportSuite, ahead of the...
Sponsorship shakeup as gambling industry sees deals halve
Recent figures from Caytoo have shown significant changes in sponsorship industry trends, as the betting and gambling sector loses its top-spot held two years...
NRL and Sky New Zealand ink long-term rights renewal
The Australian Rugby League Commission (ARLC) and pay-television broadcaster Sky New Zealand have extended their National Rugby League (NRL) broadcast arrangement until 2027.
As part...
Premier Sports secures multi-territory Lions tour rights in Asia
Premier Sports has netted the exclusive rights to the 2021 British and Irish Lions’ rugby union tour across multiple Asian territories.
In total, the Dublin-based...
Castore inks first rugby sponsorship with Saracens
Sportswear brand Castore has inked a long-term deal with newly promoted Premiership Rugby side Saracens.
Launching on 1 July, the deal will cover the men’s,...
Rugby Australia brews up Green Coast Lager tie-up
Rugby Australia has struck a sponsorship agreement with Stone and Wood Brewing ahead of the new international season.
Under the terms of the deal, Stone...