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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Canadian Premier League signs tonybet as official betting partner

The Canadian Premier League (CPL) has signed a new sponsorship deal with online gaming firm tonybet.Additional details around the partnership reveal that it will...

FeedConstruct and Badminton International Infinity Cup resume “exclusive” partnership

Real-time sports data and digital content provider FeedConstruct has resumed its partnership with the Badminton International Infinity Cup. The deal ensures that the provider gets...

Fanatics renews contract with the Cleveland Browns

Digital sports platform and licensed sports merchandise provider Fanatics has secured an extension to its e-commerce partnership with the Cleveland Browns NFL team.Fanatics will...

Premier League votes for ban on gambling shirt sponsorship

The Premier League has announced that clubs have agreed a vote in favour of a ban on front-of-shirt sponsorships displaying a gambling company. The groundbreaking...

Phoenix Suns and PayPal extend sponsorship deal until 2026

National Basketball Association (NBA) franchise the Phoenix Suns has extended its pre-existing jersey sponsorship with global payment service PayPal. Extending the agreement until the end...

Sony Sports Network secures rights for UEFA EURO broadcasts in India

Sony Sports Network has successfully acquired the rights to broadcast the UEFA EURO 2024 and 2028 in India. Reaching the agreement with the Union of...

Arturo Vidal becomes official Novibet Global Brand Ambassador

Chilean footballer Arturo Vidal has become the global brand ambassador of European and LatAm gametech company Novibet. The 35-year-old central midfielder, who currently plays for...

Toronto Raptors and OLG laud ‘unifying lens’ of basketball with community...

The NBA’s Toronto Raptors and the Ontario Lottery & Gaming Corporation (OLG) have come together to support six local community groups.The six organisations aim...

F1 inks new media deal with Paramount+

Formula 1 has signed a new sponsorship deal with streaming platform Paramount+ that will create new entertainment opportunities for fans of the motorsport. As part...

Betfred initiates ‘substantial investment’ into British horse racing with Epsom Downs...

Betfred has revealed that it has become the new sponsor of The Oaks and The Derby at Epsom Downs.In the latest development for British...