Colo Colo celebrates ‘largest partnership in Chilean football’ with Coolbet
Chilean football team Colo Colo has debuted its partnership with Estonian sports betting company, Coolbet.The Macul-based operator officially closed the sponsorship of the club...
Chemist Warehouse serves Australian Open sponsor for a further three years
The Australian Open has extended its Chemist Warehouse partnership by a further three years.The organisation has outlined the shared focus on ‘fitness, family and...
LaLiga shares content with ‘the new generation of fans’ via OneFootball
LaLiga has secured a partnership with OneFootball as the league launches its official profile on the platform.The deal sees the Spanish top-division aim to...
DAZN to show KSI fights in ‘crossover promotion’ with Misfits Boxing
DAZN and Misfits Boxing have revealed a deal for the MF & DAZN: X Series, which will see KSI fight exclusively on the channel...
Botafogo nets biggest sponsorship in 128-year history with Parimatch
Botafogo de Futebol e Regatas has signed a partnership with Parimatch as it takes the main branding spot on the team's kit for the...
Australian Open takes long-standing Kia partnership to 2028
The Australian Open has announced that its partnership with Kia will now be extended to 2028.Kia ambassador and 22-time Grand Slam champion Rafael Nadal...
Philippine basketball explores Web3 with Virtualness NFT deal
The Philippine Basketball Association (PBA) has announced that Virtualness will be powering a digital experience for its fans in the form of NFTs.The mobile-first...
FIH adds JSW to list of partners for Hockey Men’s World...
The International Hockey Federation (FIH) has formed a partnership with The JSW Group for the upcoming FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar-Rourkela. As...
Harry Kane promotes mental wellbeing with AIA Group
Harry Kane has become an ambassador for AIA Group, building on the group’s 10-year association with the footballer through its partnership with Tottenham Hotspur.The...
FC Barcelona engages with Chinese fans via Daka collectibles deal
FC Barcelona has signed a deal with Daka, as the trading card company becomes the club’s partner for three seasons.The deal, which sees the creation...