AC Milan CMO: How the club is enjoying a new period...
Despite a period of decline during the 2010s, AC Milan has once again found themselves at the top of Serie A and in the...
Nike commits to a decade of support for Australian football in...
Nike has extended its partnership with Football Australia for a further ten years, pushing the collaboration into its third consecutive decade. The renewed deal serves...
Reports: FIFA to extract $1bn from oil conglomerate Aramco following Saudi...
FIFA is reportedly in the process of accomplishing a sponsorship deal with Saudi oil company Aramco valued at $1bn.According to The Times, the Saudi...
bet365 scores bullseye with US Darts Masters naming rights renewal
Online betting sportsbook bet365 has extended its naming rights partnership deal with the US Darts Masters tournament. Staged by the Professional Darts Corporation (PDC), the...
iGaming Daily: Are Rick Parry’s comments on gambling sponsorship a welcomed...
EFL Chairman Rick Parry’s defence of football’s relationship with gambling was analysed in a recent edition of the iGaming Daily. Parry took a seemingly unique...
Formula One hires Las Vegas Sphere for F1 Vegas GP
Ahead of the eagerly anticipated inaugural F1 Vegas GP this weekend, the racing organisation has hired out the Las Vegas Sphere to produce content...
EuroLeague & OlyBet committed to “thrilling moments” in extension deal
European basketball league, the EuroLeague, has announced the extension of its partnership with betting and casino operator OlyBet. The partnership renewal also means that OlyBet...
Blackpool FC to showcase safer gambling shirt sponsor with LeoVegas
As part of Safer Gambling Week, Blackpool FC and its principal partner LeoVegas will feature a specialised shirt sponsor ahead of its match this...
FanDuel integrates Genius Sports’ BetVision for enhanced NFL data
Sports data and technology provider Genius Sports has expanded its agreement in place with FanDuel by launching BetVision to enhance NFL betting data. As the...
CAA opens new sports investment bank
The Creative Artists Agency (CAA) has announced the launch of a new investment bank that will focus on unlocking new commercial opportunities in global...