Formula One hires Las Vegas Sphere for F1 Vegas GP
Ahead of the eagerly anticipated inaugural F1 Vegas GP this weekend, the racing organisation has hired out the Las Vegas Sphere to produce content...
EuroLeague & OlyBet committed to “thrilling moments” in extension deal
European basketball league, the EuroLeague, has announced the extension of its partnership with betting and casino operator OlyBet. The partnership renewal also means that OlyBet...
Blackpool FC to showcase safer gambling shirt sponsor with LeoVegas
As part of Safer Gambling Week, Blackpool FC and its principal partner LeoVegas will feature a specialised shirt sponsor ahead of its match this...
FanDuel integrates Genius Sports’ BetVision for enhanced NFL data
Sports data and technology provider Genius Sports has expanded its agreement in place with FanDuel by launching BetVision to enhance NFL betting data. As the...
CAA opens new sports investment bank
The Creative Artists Agency (CAA) has announced the launch of a new investment bank that will focus on unlocking new commercial opportunities in global...
Mani Gill: storytelling is the cornerstone of the British Basketball League’s...
As basketball continues to surge in popularity across the globe, the British Basketball League has been making strategic moves to grow in the UK...
Inter welcomes Qatar Airways at San Siro
FC Internazionale Milano has announced a new sponsorship deal with air travel provider Qatar Airways. The partnership, in which the airline becomes the Italian club’s...
Olympique Lyon secures €320m COVID ‘stadium’ debt refinancing
OL Groupe, owner of the Olympique Lyonnais football club, has reached a preliminary agreement with several international financial institutions to receive €320m over a...
Crystal Palace continues to grow portfolio with Grilla
The Premier League’s Crystal Palace has expanded its sponsorship portfolio, signing a deal with energy drink brand Grilla. The London club has named Grilla as...
EFL Chairman: ‘we’ve seen no evidence sponsorship leads to increase in...
EFL Chairman Rick Parry has stated that EFL research reveals that there isn't any evidence that ‘sponsorship leads to an increase in gambling or...