Crystal Palace to launch unique watches via About Vintage
Premier League club Crystal Palace has announced a new partnership with Danish watch company About Vintage. The company becomes the team's official watch partner as...
FC Bayern Basketball nets betting sponsorship with Interwetten
Sports betting provider Interwetten has signed a new deal with FC Bayern München Basketball (FCBB), becoming the club’s platinum betting partner for three years...
Leeds United unveils ‘exciting’ new sports betting partner 12BET
Leeds United FC has unveiled its latest sports betting partner as European and Asia Pacific operator 12BET. The firm joins the club at a moment...
Forbes: average NBA team valuation soars 35%
Forbes released its annual ‘Most Valuable NBA Teams’ list for this year, and whilst the Golden State Warriors top the standings for the second...
Report: Australia’s NRL in talks with sports betting firms to phase...
According to reports coming from Australia, the country’s Communications Minister Michelle Rowland is currently in talks to downsize the influence of betting promotions across...
AC Milan and Gatorade extend Serie A collaboration
AC Milan and Gatorade have renewed their partnership, which will see the PepsiCo group’s brand continue as the Official Sports Drink of the Rossoneri...
Coca-Cola named global sponsor of UEFA EURO 2024
UEFA has named international beverage brand Coca-Cola as the official global sponsor of EURO 2024. Coca-Cola will also become the official non-alcoholic beverage sponsor of...
Chicago Bulls and Klarna to strengthen focus on fandom and unique...
The Chicago Bulls has announced an extension to its partnership with ecommerce specialists, Klarna.As the new NBA season commences, the partnership will continue to...
Denver Nuggets to ‘give back more to the community’ with new...
Reigning NBA champion Denver Nuggets has announced a new jersey partnership with cash back rewards provider, Ibotta.The deal was first teased with a digital...
UFC lands lucrative deal with Bud Light
The UFC has announced it has once again joined forces with Anheuser-Busch in a deal that will see Bud Light become the official beer...