AC Milan and Gatorade extend Serie A collaboration
AC Milan and Gatorade have renewed their partnership, which will see the PepsiCo group’s brand continue as the Official Sports Drink of the Rossoneri...
Coca-Cola named global sponsor of UEFA EURO 2024
UEFA has named international beverage brand Coca-Cola as the official global sponsor of EURO 2024. Coca-Cola will also become the official non-alcoholic beverage sponsor of...
Chicago Bulls and Klarna to strengthen focus on fandom and unique...
The Chicago Bulls has announced an extension to its partnership with ecommerce specialists, Klarna.As the new NBA season commences, the partnership will continue to...
Denver Nuggets to ‘give back more to the community’ with new...
Reigning NBA champion Denver Nuggets has announced a new jersey partnership with cash back rewards provider, Ibotta.The deal was first teased with a digital...
UFC lands lucrative deal with Bud Light
The UFC has announced it has once again joined forces with Anheuser-Busch in a deal that will see Bud Light become the official beer...
Real Betis gets OlyBet backing for three more seasons
Spanish top flight side, Real Betis has announced the extension of its partnership with sports betting and entertainment firm, OlyBet.The strategic collaboration, which commenced...
Bet McLean confirms new sponsorship with Linfield FC
Gambling operator, Bet McLean, has confirmed a new sponsorship deal with Linfield FC.The extended partnership will see the bookmaker’s brand on both the first...
UFC enlists SPRIBE as new marketing partner for UFC 294
Ahead of this weekend’s UFC 294 card in Abu Dhabi, the mixed martial arts promotion has formed a marketing partnership with crash game provider...
FC Barcelona and Spotify agree unique Rolling Stones El Clásico activation
As part of the club’s partnership with Spotify, FC Barcelona has confirmed a special shirt for the upcoming El Clásico on 28 October.The jersey...
Alpine gains McIlroy, Joshua and more as investors
A plethora of sports stars have major significant investments into the Alpine Formula One team in its latest €200m funding round. Four-time golf major winner...