Mani Gill: storytelling is the cornerstone of the British Basketball League’s...
As basketball continues to surge in popularity across the globe, the British Basketball League has been making strategic moves to grow in the UK...
Inter welcomes Qatar Airways at San Siro
FC Internazionale Milano has announced a new sponsorship deal with air travel provider Qatar Airways. The partnership, in which the airline becomes the Italian club’s...
Olympique Lyon secures €320m COVID ‘stadium’ debt refinancing
OL Groupe, owner of the Olympique Lyonnais football club, has reached a preliminary agreement with several international financial institutions to receive €320m over a...
Crystal Palace continues to grow portfolio with Grilla
The Premier League’s Crystal Palace has expanded its sponsorship portfolio, signing a deal with energy drink brand Grilla. The London club has named Grilla as...
EFL Chairman: ‘we’ve seen no evidence sponsorship leads to increase in...
EFL Chairman Rick Parry has stated that EFL research reveals that there isn't any evidence that ‘sponsorship leads to an increase in gambling or...
Behind the Badge – Burnley FC: evolution on and off the pitch
Burnley FC has undergone significant evolution in recent times, as the club’s Head of Commercial, Marcus Mellor, described the global impact that comes with...
SBC Media provides unique insight into sports sponsorship with ‘Behind The...
Betting and gaming industry media specialist SBC Media has announced the latest addition to its stable of podcasts with the launch of Behind the...
PGA Tour cuts potential investors list to only five
The PGA Tour has cut its list of potential investors to five, according to Golfweek.One of these entities has been reported as sports investment...
ITF signs Iberdrola as official energy partner of the Billie Jean...
The International Tennis Federation (ITF) has unveiled Spanish energy company Iberdrola as the Official Energy Partner of the Billie Jean King Cup by Gainbridge...
UFC’s Sean O’Malley to star in PrizePicks’ latest DFS launch
UFC bantamweight king, ‘Suga’ Sean O’Malley will star in PrizePicks’ launch of its daily fantasy sports world championships throughout November.Taking place between November 5-19, the...