Nye expekt becomes betting partner of Danish 3F Superliga
LeoVegas Group’s sports betting subsidiary, Danish nye expekt, has become the Official Betting Partner of Denmark’s 3F Superliga.
The deal sees nye expekt receive additional...
New York New Jersey emerges as fan favourite to host FIFA...
Football fans in the US are looking forward to the 2026 FIFA World Cup and have already decided where they would like to see...
Chelsea to educate youth on finance as part of US summer...
Chelsea FC has partnered with analytics software provider FICO to launch several education initiatives aiming to increase financial literacy among children.
The partnership comes as...
AC Milan scores new sleeve sponsor for upcoming Serie A season
AC Milan has united with MSC Cruises as the firm becomes the Principal Partner and the Official Sleeve Partner of the Rossoneri.
The deal will...
Utilita upgrades Luton Town partnership with front-of-shirt deal
Newly promoted Premier League side Luton Town has announced its front-of-shirt sponsor for the upcoming 2023/24 season as UK electricity and gas supplier Utilita.
Under...
NordicBet maintains Danish 1. Division naming rights
NordicBet - a subsidiary of sports betting operator Betsson - has secured a title rights extension to Denmark’s 1. Division.
The Danish football league second...
BBC nets SPFL rights extension
The Scottish Professional Football League (SPFL) has extended its broadcast agreements in place with BBC and international TV rights agency Infront.
BBC Scotland will now...
TikTok and FIFA partner to boost Women’s World Cup visibility
FIFA has signed with TikTok for multiple digital activations ahead of the Women’s World Cup start.
As the tournament takes place between 20 July and...
DAZN expands user experience with integrated ticketing product
DAZN Group has announced a strategic partnership with DAIMANI to launch and develop an integrated global sports ticketing marketplace.
The platform has outlined it will...
TNT Sports strengthens boxing focus with welterweight superfight
The much anticipated welterweight showdown between Terence Crawford and Errol Spence Jr will be broadcast on TNT Sports Box Office.
It comes as the channel,...