Charlotte Hornets and MeetKai invite fans to the first virtual NBA...
The Charlotte Hornets are teaming up with conversational AI firm MeetKai to launch the first NBA virtual fan shop.According to MeetKai, the new digital...
Soccerment partners with Inter Milan’s Dimarco to ‘transform’ football through AI
Football artificial intelligence (AI) firm Soccerment has announced a three-year partnership with Inter Milan and player Federico Dimarco to help “transform the future of...
CMS: Crypto tokens should be eradicated from football
A report by the Culture Media Sport Committee has taken aim at sports clubs utilising digital tokens to boost fan engagement, warning over the...
Bookmakers prepare for spike in value of horse racing streaming rights
British bookmakers might have to pay more if they want to continue showing horse racing from next year onwards. According to the Betting and Gaming...
2023 Rugby World Cup embraces wearable payments
Wearable payment tech firm DIGISEQ is providing prepaid fobs for those attending the 2023 Rugby World Cup to enable contactless payments across selected hospitality...
Penguins upgrades away kits with First National Bank logo
NHL team the Pittsburgh Penguins has signed with F.N.B. Corporation and its subsidiary First National Bank in a new away game kit partnership. As part...
Betfred renews long-term partnership with Rugby League
Betfred and Rugby League Commercial (RLC) have extended their contract by three more years for a total of 10 seasons until 2026. Betfred first teamed...
UK and Ireland handpicked as hosts for men’s UEFA Euro 2028
The UK and Ireland have been announced as the hosts of the men’s UEFA European Championship 2028 after Turkey’s withdrawal from the bidding process. In...
NFL Players Association signs Infinite Athlete to strengthen commercial appeal
The NFL Players Association (NFLPA), through its commercial branch NFL Players Inc., has invested in tech company Infinite Athlete to benefit professional football. According to...
AFA announces American Express as official card for national teams
The Argentine Football Association (AFA) has named American Express as the official card for the men’s senior, women’s senior and youth national teams. The partnership...