Saudi Arabia makes first foray into MMA with PFL investment
The sporting investments of the PIF in Saudi Arabia have continued as the group has made a venture into MMA - acquiring a minority...
NASCAR and Sportradar extension looks to enrich fan experience
NASCAR has united with Sportradar to announce a four-year extension of their long-term media data rights partnership.As a result of the deal, betting data...
LigaPro highlights concerns over Ecuador’s new Lasso-backed betting prohibition
Ecuador’s top-flight football competition LigaPro has stood against the ‘Organic Law on Communications’ bill that is backed by Ecuadorian President Guillermo Lasso.The bill, which...
Is less more? SGG Media on lessons to be learnt from...
Troy Paul, co-founder and CEO of SGG Media, walks us through the benefits of using micro-influencers and the importance of creating localised content when...
Southampton FC nets new sleeve sponsorship
Southampton FC has revealed its new official sleeve partnership with Hampshire-based freight shipping company Mairon Freight UK. With over 25 years of experience in the...
West Ham United United confirms new collaboration
Europe Conference League winners, West Ham United, confirmed a new partnership with international high-performance tyre brand, TOMKET TYRES.The partnership will see TOMKET messaging delivered...
Logan Paul’s Prime continues sponsorship push with Haaland
Manchester City forward Erling Haaland has become the latest face of PRIME Hydration - the beverage line launched by media personalities Logan Paul and...
IMG strengthens sports production with double appointment
IMG has confirms the appointments of Sally Brown and Steve Rudge to lead the development of its multisport content production unit for its global sports portfolio.Announced in the ‘newly...
RFEF President refuses to step down following Women’s World Cup antics
Despite multiple reports claiming Spanish Football Federation (RFEF) President Luis Rubiales was set to step down following his antics during the 2023 Women’s World...
Juventus taps into growth of women’s football with new partnership
Juventus FC has announced female lifestyle magazine Fem as the new front-of-shirt sponsor of its women’s team.News about the partnership was announced just ahead...