IRFU and Bank of Ireland partnership deepens until 2028
The Irish Rugby Football Union (IRFU) and the Bank of Ireland’s relationship has strengthened as the latter becomes Irish rugby’s official partner until the...
Saudi Arabia signs PepsiCo-owned brand Lay’s to boost women’s football
The Saudi Arabian Football Federation (SAFF) has strengthened its partnership portfolio by signing Lay’s potato crisps as an official sponsor. Under the three-year deal, the...
Fulham FC extends Fitzdares partnership
Fulham FC has agreed to an extension of its partnership with bookmaker Fitzdares until at least the end of 2024.The Premier League side first...
Cleveland Cavaliers names Coca-Cola as official partner
The Cleveland Cavaliers has partnered with ABARTA Coca-Cola Beverages and Rock Entertainment Group for the global drink brand to become the NBA franchise’s official...
UFC set for Saudi Arabia debut
The UFC is set to venture into Saudi Arabia for its first event in the region on March 2024. The news was first reported by...
Pirelli becomes main tyre sponsor of Formula 1 World Championship
The World Motor Sport Council has given the green light for Pirelli to become the exclusive tyre supplier of the FIA Formula 1 World...
The esports report – Stripe ends esports payments support
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition focuses on esports platforms...
ESPN+ revamp gains legs seeking NFL, NBA & MLB games
In a bid to expand its ESPN+ streaming service, the US sports broadcaster has set the wheels in motion in acquiring NFL, NBA and...
Misfits Boxing: tapping into the fan engagement of KSI and Logan...
This Saturday marks the most significant event in the history of influencer boxing, as Manchester plays host to KSI, Logan Paul, Dillon Danis and...
Report: New Zealand’s All Blacks takes first place in global rugby...
The national rugby team of New Zealand has once again emerged as the most valuable rugby brand in the world. A new report by Brand...