La Liga seeks more global fans with TW Events deal
La Liga has partnered with TW Events, an agency specialising in promoting and selling tickets for international events, to attract more foreign fans to...
Tony Hawk – Authenticity is a priority in marketing
Tony Hawk is regarded as a trailblazer in the world of skateboarding, taking the sport from the streets of California onto screens across the...
Paris 2024 retrospective: who were the winners outside the medal table?
The 2024 Paris Olympic Games were a success story for multiple stakeholders it seems, from the athletes participating to the broadcasters covering it, from...
Leeds United unveils redevelopment plans to ‘refresh’ Elland Road
Leeds United FC has unveiled plans to ‘re-imagine and enhance’ Elland Road, following the club regaining ownership of the stadium earlier this year. Central to...
PSG and SNIPES partner to ‘give back to the community’
Paris Saint-Germaine (PSG) has partnered with global sneaker and streetwear retailer SNIPES in a three-year deal.Announced by PSG as a premium partner, SNIPES’ logo...
AC Milan leans on ‘Italian excellence’ in new partnership
AC Milan has named telecommunications company TIM its Telco and premium partner.Starting from this season, TIM will become the back-of-shirt sponsor for the women's...
Everton nears the end of the tunnel as Premier League club...
The Friedkin Group has stepped back in as a prospective majority stakeholder in Premier League football club Everton, subject to regulatory approval.Everton has confirmed...
QuinnBet eyes Welsh expansion as Ospreys betting partner
Welsh rugby union club Ospreys has named QuinnBet as its official betting partner, marking the operator’s continued expansion into the Welsh market.As part of...
WPLL and Barclays announce historic women’s football deal
Women’s Professional Leagues Limited (WPLL) has secured a record deal with Barclays, as the bank remains the title sponsor for its top two leagues.As...
Birmingham City unveils partnership to engage global fans
Birmingham City’s growing commercial appeal continues to reap rewards, as the club announces a partnership with Delta Air Lines.Under the agreement, Delta’s branding will...