F1 continues younger audience focus with Hot Wheels deal
Formula 1 has revealed a licensing partnership to create F1-themed Hot Wheels products, launching the first product today (10 October).The first product will see...
The esports report – FIFA and Konami form esports alliance
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
Atlético Madrid renames stadium in €300m deal with Riyadh Air
Atlético Madrid has reached a nine-year agreement with Riyadh Air to become the title sponsor of the club’s stadium. Following the deal, the stadium will...
Asahi extends Rugby World Cup partnership through 2029
World Rugby has extended its partnership with Asahi Super Dry, making the beer brand the principal partner for all men’s and women’s Rugby World...
Matchday Programme: Andy Davies – Gerrard’s legacy of unforgettable moments
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
Lucas Paquetá faces two new betting integrity charges
West Ham United player Lucas Paquetá is reportedly facing two additional charges for obstructing the Football Association’s (FA) betting case against him. The Brazilian midfielder...
MLS smashes attendance record with 16 games remaining
Major League Soccer (MLS) has achieved a new regular season milestone by attracting over 11 million fans, exceeding last season's record of 10,900,804 attendees.Notably,...
AFC takes steps to restore integrity in football with IBIA
The Asian Football Confederation (AFC) has signed a four-year Memorandum of Understanding (MoU) with the International Betting Integrity Association (IBIA) to protect the sport.Following...
Simon Clare joins Horserace Betting Levy Board for BGC
The Betting and Gaming Council (BGC) has appointed Simon Clare as the representative for UK gambling on the Horserace Betting Levy Board (HBLB).Clare, a...
Real Madrid joins list of clubs winning with betting deals
Real Madrid has announced a two-year partnership with VERSUSbet, a sports betting and online casino brand subsidiary of Grupo Orenes. This agreement covers all of...