Bundesliga becomes part of fantasy game in Sorare partnership

Bundesliga has signed an agreement with Sorare to be part of a Non-Fungible Token (NFT) fantasy game in a bid to reach more fans. The...

Fulham FC to develop ‘global fanbase’ in Asiabet33 partnership

Fulham Football Club has announced a partnership with Asiabet33 as its official Asian betting partner for the remainder of the 2021/2022 season. The Championship side...

Irish FA secures ‘innovative’ five-year broadcasting deal with BBC

The Irish Football Association has secured a deal to broadcast 30 live streamed matches on BBC Sport NI as well as eight live TV...

Eleven diversifies Belgium football content with LIVENow deal

LIVENow has agreed a new partnership with Eleven to broadcast live La Liga and Serie A matches in Belgium on a pay-per-view (PPV) basis. Hoping...

Eight Serie A clubs partner with eToro

Eight clubs in Italy's Serie A have secured a new partnership with eToro, a social trading and investment platform, for the 2021/22 season. In partnership...

Fiorentina partner Olybet in international development boost

ACF Fiorentina has signed an agreement for sports betting platform, Olybet, to gain exposure at the Artemio Franchi Stadium in being named its official...

LV Bet secures stadium naming rights of Boreham Wood FC

LV Bet has entered into a partnership with Boreham Wood FC to expand its UK coverage by becoming the stadium-naming partner of the club. The...

Juventus announces Bitget as club’s first sleeve partner

Juventus FC has signed an agreement which titles Bitget as its official sleeve partner - the first in the history of the club. As of...

Man City reveals training kit partner ahead of global event

Expo 2020 Dubai has entered an agreement with Manchester City FC to become the club’s official training kit partner for the 2021-22 season, leading...

Southampton FC nets training kit parter in learncrypto.com

Southampton Football Club has announced learncrypto.com, a crypto education platform, as its official training kit partner. Learncrypto.com will become the Premier League side’s training kit...