Bally’s Corporation purchases AVP to ‘gamify’ US volleyball
Bally's Corporation has acquired the Association of Volleyball Professionals (AVP), the premier professional beach volleyball organisation and host of the longest-running domestic beach volleyball...
BIG3 enlists US Integrity to safeguard competition from corruption
The BIG3 basketball league has aligned with technology-driven sports wagering monitoring company US Integrity (USI) to protect the three-on-three competition against betting-related fraud and...
FDJ elevates fan engagement for French Olympic teams
La Française des Jeux (FDJ), the French National Lottery operator, will launch a new scratchcard game based on the country’s Olympic and Paralympic teams...
Codere upgrades Monterrey Rayados FC sponsorship
Mexican MX League team Monterrey Rayados Football Club has penned a four-year expanded sponsorship deal with Codere.
Raising its category to main sponsor and its...
DAZN retains Premier League rights in Spain
Digital sports streaming service DAZN has retained the rights to the Premier League in Spain from the 2022/23 season to the 2024/25 campaign.
Under the...
BHA’s Careers in Racing launches Youth Collaboration Group
The recruitment and talent development arm for UK racing, CareersinRacing.com, has launched a ‘Youth Collaboration Group’, which aims to provide young people with direct...
Betcris nets Honduras football league title sponsorship
Online gambling operator Betcris has secured the official sponsorship of the Honduras football championship.
As part of the three-year commercial arrangement, the league will be...
Sky NZ completes deal for 2023 Women’s World Cup
Pay-television broadcaster Sky New Zealand has picked up the media rights to the 2023 FIFA Women’s World Cup, which is being jointly hosted by...
PGA Tour extends long-standing Anheuser-Busch partnership
The PGA Tour has extended its long-running sponsorship agreement with American brewing company Anheuser-Busch, taking the relationship beyond the three-decade mark.
Under the terms of...
Bruin Capital to purchase Oddschecker from Flutter
Flutter Entertainment Plc has reached an agreement to sell its Oddschecker Global Media subsidiary to sports investment fund Bruin Capital for a deal consideration...