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BREAKING
Partners
Time to read: 2 min
Alfa Romeo and Sauber extends F1 deal
October 29, 2020
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Esports
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EA and Learfield to launch new college esports league
October 29, 2020
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Sponsorship
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Everton Women seal record commercial deal
October 29, 2020
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Sponsorship
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Papa John’s announced as new EFL Trophy sponsor
October 28, 2020
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Football
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Shearer heads up hunt for nation’s best football fan
October 28, 2020
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Partners
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DC United and FanDuel to open sportsbook at Audi Field
October 28, 2020
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Latest News
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PPV to stay says Premier League
October 28, 2020
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Fan Engagement
Time to read: 1 min
AC Milan tunes in to Apple Music
October 28, 2020
BREAKING
Partners
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KamaGames and Tony Ferguson unite to launch Knockout Tournaments
October 27, 2020
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Latest News
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Liverpool reveals new Training Centre naming rights sponsor
October 27, 2020
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Latest News
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Premier League clubs set to meet today to discuss PPV arrangements
October 27, 2020
BREAKING
Partners
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BHA and Sky Sports Racing unveil ‘Step on Track’ education programme
October 27, 2020
BREAKING
Partners
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Championship club joins forces with gambling charity
October 27, 2020
BREAKING
Partners
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Nuggets' Pepsi Center to be renamed in Ball Corporation multi-partnership
October 26, 2020
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Media Rights
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Crawford vs Brook to be broadcast live on Premier Sports 1
October 26, 2020
BREAKING
Partners
Time to read: 1 min
UFC expands deal with Snapchat to deliver new short-form content
October 26, 2020
BREAKING
Latest News
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EFL backs Sky Bet sponsorship deal ahead of Gambling Act review
October 26, 2020
BREAKING
Partners
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LeBron James’ company to tackle voter suppression in new Audible documentary
October 23, 2020
BREAKING
Partners
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HBLB donates significant sum to British horseracing
October 23, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Mexican top flight side partners with EA Sports
October 23, 2020
BREAKING
Sponsorship
Time to read: 2 min
Manchester United extends Chevrolet deal after struggle to secure new sponsor
October 23, 2020
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Fan Engagement
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La Liga becomes first European league to launch Twitch channel
October 23, 2020
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Media Rights
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Australia’s Seven Network to broadcast Beijing 2022 Olympics
October 22, 2020
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026