Over 27 million tune in as England book place in Euro...
A peak audience of over 27 million tuned in to ITV to watch England reach their first major final in 55 years, defeating Denmark...
Japan imposes state of emergency ahead of Tokyo 2020
Japan has declared a state of emergency just two weeks before the Tokyo 2020 Olympic Games are set to begin.
The measures, which will remain...
LNB aligns with Sportradar for data and distribution rights deal
Sportradar has extended its agreement with the French top-tier Ligue Nationale de Basket (LNB), which will see the global provider of sports data intelligence...
Fun88 ‘breaks new boundaries’ with Daren Sammy ambassadorship
West Indian cricket icon Daren Sammy has inked a multi-year brand ambassadorship with Asian betting operator Fun88.
The collaboration with the 37-year-old, which aims to...
Telenet holds on to Premier League rights in Belgium
Telenet has retained the rights to the English Premier League in Belgium for a further three years.
Under the terms of the renewal, which runs...
Female Olympic athletes’ sponsorship value soars in ‘unique window of equality’
The sponsorship value and profile of female athletes has increased during a ‘unique window of equality’ provided by the upcoming 2020 Tokyo Olympic Games,...
NBA’s Boston Celtics form Socios.com partnership
National Basketball Association (NBA) team the Boston Celtics have partnered with blockchain provider Socios.com.
As part of the collaboration, Socios.com will have a digital presence...
Betting ads cut by 47% during Euro 2020 from 2018 World...
The number of television betting adverts shown on ITV during the 2020 UEFA European Championships has reduced by almost half compared to the 2018...
Prague Table Tennis Association links with Setka Cup
The Prague Table Tennis Association has partnered with the Setka Cup in the Czech Republic.
As part of the collaboration, the Prague Table Tennis Association...
UFC secures ‘historic’ Crypto.com sponsorship deal
The Ultimate Fighting Championship (UFC) has named cryptocurrency platform Crypto.com as the mixed martial arts (MMA) promotion’s official fight kit partner.
Beginning on Saturday at...