West Ham signs with eToro to grow women’s football in the...
West Ham United has signed a new partnership with online trading platform eToro that will boost the club’s both men’s and women’s teams. The deal...
Manchester City enlists Asahi Super Dry as new training kit partner
Manchester City has announced Asahi ‘Super Dry 0,0%’ as the club’s new training kit sponsor for the 2023-24 season. By becoming City’s official training kit...
FC Barcelona and PRIME Hydration sign multi-year deal
FC Barcelona has signed PRIME as the club’s Official Hydration Partner for the next three seasons. Starting this month, the deal secures PRIME additional visibility...
Dream11 becomes lead sponsor of Indian cricket
As the popularity of fantasy sports continues to grow amongst Indian cricket fans, the Board of Control for Cricket in India (BCCI) has confirmed...
Nottingham Forest extends E.ON deal ahead of 2023-24 season
Nottingham Forest has announced that electrical utility services firm E.ON has become the club’s official training wear partner for the upcoming 2023-24 Premier League...
Leeds United confirms new training kit and front-of-shirt sponsors for new...
Leeds United has announced a pair of new deals with Boxt becoming the club’s front-of-shirt sponsor and UNIBET being named as training kit partner...
Bill Mummery has ‘no doubt’ over SBOTOP’s Fulham deal post gambling...
Despite Premier League clubs recently agreeing to withdraw gambling shirt sponsorship on the front of shirts, there has been a plethora of new deals...
Poland’s Raków Częstochowa highlights web3 focus with Zondacrypto partnership
Top Polish football club Raków Częstochowa has secured a two-year partnership with crypto platform Zondacrypto.Through the partnership, Raków fans will be familiarised with Zondacrypto’s...
Manchester City propels OKX partnership with first team sleeve deal
Manchester City has deepened its partnership with crypto exchange platform OKX by placing the crypto firm’s logo on its first teams’ sleeves.The OKX logo...
Premier League joins NBCUniversal SportsTech Accelerator
The English Premier League will join Comcast NBCUniversal’s SportsTech Accelerator enabling sports technology startups to enhance their offerings to a global audience. The SportsTech Accelerator...