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Latest News
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Manchester City installs Premier League’s ‘most commercially valuable’ pitchside media space
February 12, 2021
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Sponsorship
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Memphis Grizzlies signs deal with WynnBET as operator continues expansion
February 12, 2021
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Partners
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Infront acquires minority stake in PSA commercial entity
February 12, 2021
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Social
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Discovery and Snapchat unite for Olympic Games content collaboration
February 12, 2021
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Fan Engagement
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Real Madrid enhances regional fan engagement with REPX deal
February 12, 2021
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Partners
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Cambridge United teams up with GamCare and YGAM for launch of new campaign
February 11, 2021
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Media Rights
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Bellator MMA to air live on BBC in landmark agreement
February 11, 2021
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Sponsorship
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UEFA Euro 2020 announces TikTok as Global Sponsor
February 11, 2021
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Media Rights
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LaLigaTV makes Amazon debut through Prime Video Channels service
February 11, 2021
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Partners
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Genius Sports renews long-running NBL data distribution deal
February 11, 2021
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Sponsorship
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MansionBet enters greyhound sponsorship with ARC deal
February 11, 2021
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Hospitality
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Tokyo 2020 Olympic President expected to resign over sexist remarks
February 11, 2021
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Partners
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ECB connects grassroots cricket communities through Microsoft partnership
February 11, 2021
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Partners
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Sportradar elevates Forza Football content and advertising offering
February 11, 2021
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Partners
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STATSCORE nets data deals with Poland’s Ekstraliga and 2. Liga
February 10, 2021
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Sponsorship
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IPL title sponsor Vivo looking to transfer contract amid political tensions
February 10, 2021
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Sponsorship
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Atlético Madrid and AS Roma enhance Asian market status via AYX deal
February 10, 2021
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Hospitality
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UAE sets plans in motion for new T20 cricket league
February 10, 2021
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Partners
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Real Betis grows JBO sports betting partnership
February 10, 2021
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Partners
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NHL takes equity stake in PointsBet via new partnership
February 10, 2021
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Sponsorship
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Chelsea FC Women signs first shorts sponsorship agreement
February 10, 2021
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Fan Engagement
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2021 Super Bowl posts lowest viewership ratings since 2007
February 10, 2021
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Fan Engagement
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Southampton becomes latest club to utilise cryptocurrency for fan engagement
February 9, 2021
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