Pepsi to provide unique gaming experience with EA Sports FC
The popular and successful EA Sports football video game, now being branded as ‘EA Sports FC’, has launched a new multi-year partnership with PepsiCo. Pepsi...
W-Sport signs Astro in Malaysia to showcase women’s sports
Broadcaster W-Sport has entered the Malaysian market thanks to a new partnership with Astro Malaysia, bringing women’s sports to viewers in the country. Viewers will...
MLC and Viacom18 enter deal for India streaming rights
Major League Cricket (MLC) will be aired in India for the first time thanks to a new deal with local media provider Viacom18.The competition...
Paddy Power ‘hits the bullseye’ as PDC World Championship sponsor
The 2024 PDC World Darts Championship, held at the famous Alexandra Palace, will be sponsored by Paddy Power after the Irish bookmaker announced it...
Chelsea release 2023-24 kit without front-of-shirt sponsor
After weeks of searching for a new front-of-shirt sponsor, Chelsea FC unveiled a new home shirt for the 2023-24 Premier League without a sponsor....
U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’
U.S. Soccer has scored a major long-term partnership with Coca-Cola, ahead of a busy period of fixtures.The deal will focus on developing the US...
iGaming Daily: Regulatory framework can have positive impact on Brazilian sponsorships
Much anticipated regulatory framework for the Brazilian gambling sector is set to evolve how the country looks at sports sponsorships, according to the iGamingDaily...
UFC touches gloves with bet365 for a third consecutive year
UFC has extended its partnership with online sports betting firm bet365 for a third consecutive year in the UK and Ireland. As part of the...
MLB launches ‘first-ever’ virtual professional sports ballpark
Major League Baseball (MLB) has announced a new web3 activation that will offer ‘immersive and engaging’ experiences for fans across the globe.A new, all-virtual...
NFL and Genius Sports extend sports betting data deal until 2028
The NFL and sports data company Genius Sports have reached an agreement to extend their pre-existing deal until the end of the 2027-28 season. Genius...