Max Proctor, Doppelgänger: Fan engagement ‘taken to the pitch’ via the...
With the huge upsurge of the Metaverse and Web3, particularly in 2022, the emerging space appears set to become sports’ answer to the next...
NHL and BET99 amplify engagement for Canadian hockey fans
The NHL has partnered with Canadian sports betting and casino company BET99 naming the latter an official partner of the league.The deal sees the...
Inter Milan expands eBay deal with sleeve-patch debut
Inter Milan has linked with eBay which will become the official e-commerce partner of the Serie A club.The deal sees the patch with the...
Nashville Predators and BetMGM to improve the fan experience
BetMGM has announced that the company is now an official sports betting partner of the Nashville Predators. The multi-year agreement sees the sports betting and...
Sada Cruzeiro secures EstrelaBet deal as the club ‘pursues season goals’
Brazilian Volleyball Super League team Sada Cruzeiro has named EstrelaBet as a new official sponsor.The betting company will provide activations such as ticket quotas...
Kia continues to ‘bring sponsorships to life’ with NRL deal
The National Rugby League (NRL) has secured a three-year partnership with Kia Australia.The deal sees the manufacturer become the official naming-rights partner of Kia...
Joe Burrow supports opportunities for women in joining Pro Volleyball Federation
Cincinnati Bengals quarterback Joe Burrow has become a founding partner of the Pro Volleyball Federation (PVF).He joins the startup professional women's volleyball league along...
Serie A puts its foot down on sustainability with KINTO Italia
Lega Serie A has renewed its partnership with KINTO Italia, which will be the official mobility provider for the third consecutive year.Now covering the...
Tata Steel constructs partnership with Men’s FIH Hockey World Cup
Hockey India has secured a deal with Tata Steel, which sees the steelmaking company become an official partner of the International Hockey Federation (FIH)...
United brings early-end to TeamViewer deal following ‘appalling judgement’
Manchester United is on the lookout for a new front-of shirt-sponsor as it announces a premature end to its TeamViewer partnership.A five-year deal was...