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Sponsorship
Time to read: 2 min
Mars stays with WWE’s sponsorship universe amid expansion
March 9, 2020
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Fan Engagement
Time to read: 3 min
NWSL’s Reign FC rebranded to OL Reign
March 9, 2020
BREAKING
North America
Time to read: 2 min
NYCFC aims to boost sponsors with business model shake up
March 9, 2020
BREAKING
Regions
Time to read: 3 min
Insider Sport’s stories of the week: Leixões, Influencers and the CSL
March 7, 2020
MotoGP
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Sponsorship
Time to read: 2 min
Oakley steers into the esports sector with MotoGP
March 6, 2020
BREAKING
Sponsorship
Time to read: 2 min
Rugby World Cup announces GL Events as first sponsor
March 6, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Monaco to boost global engagement through ‘IQONIQ’ deal
March 6, 2020
BREAKING
Sponsorship
Time to read: 2 min
German ice hockey league partners with mybet
March 6, 2020
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Sponsorship
Time to read: 2 min
MLS and BetMGM launch ‘Predict 6’
March 6, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Liverpool aims to end ticket turmoil with SeatGeek
March 5, 2020
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Sponsorship
Time to read: 2 min
Starling Bank boosts Team GB at Tokyo 2020 with partnership
March 5, 2020
BREAKING
Esports
Time to read: 3 min
NBA’s Matt Brabants: Sports must use “innovations” from esports
March 5, 2020
BREAKING
Fan Engagement
Time to read: 2 min
MLS joins forces with Facebook for 25th campaign
March 5, 2020
BREAKING
Sponsorship
Time to read: 2 min
The NFL and Microsoft boosts matchday technology for new season
March 4, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Cornelius Lysaght chosen as Fitzdares' new racing ambassador
March 4, 2020
BREAKING
Esports
Time to read: 5 min
The esports report - Farming Simulator finds a home and FLASHPOINT gets a betting partner
March 4, 2020
BREAKING
Sponsorship
Time to read: 2 min
Watford FC and Sportsbet.io to co-host inaugural Crypto Cup
March 4, 2020
BREAKING
Sponsorship
Time to read: 4 min
Sam Fowler: How influencers in sport are changing the game
March 4, 2020
BREAKING
Fan Engagement
Time to read: 3 min
The PGA Tour launches GolfBet platform
March 3, 2020
BREAKING
Sponsorship
Time to read: 2 min
WTA embraces youth initiatives with Lilly Pulitzer partnership
March 3, 2020
BREAKING
North America
Time to read: 2 min
NHL pens historic FanDuel streaming deal
March 3, 2020
BREAKING
Football
Time to read: 2 min
The Premier League continues Indian football partnership with ISL
March 3, 2020
BREAKING
Sponsorship
Time to read: 2 min
STS deepens football relations with Futsal agreement
March 2, 2020
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026