Scottish FA extends Adidas deal following UEFA Nations League success
The Scottish FA has extended its partnership with Adidas until 2028, which will continue as the organisation’s official kit supplier.As the global sports brand...
Westpac aids NRL with equal investments in the men’s and women’s...
The National Rugby League (NRL) has partnered with Westpac which has become the league’s official bank and payment platform.The firm has promised to provide...
Southampton FC ‘grows the pipeline’ of female footballing talent with Starling...
Southampton FC Women has named Starling Bank as the team’s official principal partner for the 2022-2023 season. From 30 October, with a match against Sunderland...
NHL turns to SAP for sustainable technology solutions via new platform
NHL and SAP have created a platform called NHL Venue Metrics, aiming to lessen carbon footprint and mitigate the impact of global climate change.The...
ATP and WTA unite the men’s and women’s Tour
The Association of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA) have announced a new mixed-gender teams event - the United Cup.The tournament...
Warrington Wolves enhances Hoover partnership with inclusivity boost
Warrington Wolves and Hoover have extended their partnership for an additional two years with an option for a third.The home appliance company has been...
DRL members to ‘cash in’ on experiences with PointsKash
The Drone Racing League (DRL) has announced a five-year loyalty-rewards partnership with PointsKash, a blockchain-enabled conversion platform.As the professional drone racing property aims to...
Football DataCo extends Genius Sports Premier League data deal
Football DataCo (FDC) has renewed its partnership with Genius Sports to enable the latter to retain a hold of Premier League sub-second and skeletal...
Audi accelerates F1 involvement with Sauber works team deal
Sauber has come to an agreement with Audi to make the Swiss Formula One operation the works team of the German manufacturer from 2026.Prior...
Esports’ Torte de Lini to create further exclusive Dota 2 content...
Michael Yossef Cohen-Palacio - an active member in the gaming scene - has formed a deal with GG.BET in the aim of growing and...