NHL turns to SAP for sustainable technology solutions via new platform
NHL and SAP have created a platform called NHL Venue Metrics, aiming to lessen carbon footprint and mitigate the impact of global climate change.The...
ATP and WTA unite the men’s and women’s Tour
The Association of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA) have announced a new mixed-gender teams event - the United Cup.The tournament...
Warrington Wolves enhances Hoover partnership with inclusivity boost
Warrington Wolves and Hoover have extended their partnership for an additional two years with an option for a third.The home appliance company has been...
DRL members to ‘cash in’ on experiences with PointsKash
The Drone Racing League (DRL) has announced a five-year loyalty-rewards partnership with PointsKash, a blockchain-enabled conversion platform.As the professional drone racing property aims to...
Football DataCo extends Genius Sports Premier League data deal
Football DataCo (FDC) has renewed its partnership with Genius Sports to enable the latter to retain a hold of Premier League sub-second and skeletal...
Audi accelerates F1 involvement with Sauber works team deal
Sauber has come to an agreement with Audi to make the Swiss Formula One operation the works team of the German manufacturer from 2026.Prior...
Esports’ Torte de Lini to create further exclusive Dota 2 content...
Michael Yossef Cohen-Palacio - an active member in the gaming scene - has formed a deal with GG.BET in the aim of growing and...
Karachi ‘iconic’ national stadium renamed National Bank of Pakistan in PCB...
The Pakistan Cricket Board (PCB) and National Bank of Pakistan have inked partnerships for the naming rights for the National Stadium in Karachi. As the...
Women’s Big Bash League keeps Weber Barbecues partnership alight
The Women's Big Bash League (WBBL) has secured Weber Barbecues as its naming rights sponsor for a further season.After initially joining forces with the...
Robbie Keane shares opinions on the World Cup as Betway ambassador
Robbie Keane has been named Betway’s latest ambassador, as the ex-Premier League star will provide insights to football fans with regular blog posts.The Irish...