Karachi ‘iconic’ national stadium renamed National Bank of Pakistan in PCB...
The Pakistan Cricket Board (PCB) and National Bank of Pakistan have inked partnerships for the naming rights for the National Stadium in Karachi. As the...
Women’s Big Bash League keeps Weber Barbecues partnership alight
The Women's Big Bash League (WBBL) has secured Weber Barbecues as its naming rights sponsor for a further season.After initially joining forces with the...
Robbie Keane shares opinions on the World Cup as Betway ambassador
Robbie Keane has been named Betway’s latest ambassador, as the ex-Premier League star will provide insights to football fans with regular blog posts.The Irish...
Football Manager continues to incorporate Everton into its global game
Everton FC has renewed a partnership with Football Manager which will continue to be an official partner of the club’s women’s team.First launched in...
Messi enters the world of crypto under Bitget partnership
Lionel Messi has entered into a partnership with cryptocurrency exchange platform, Bitget, which kicks off with a film production a month before the FIFA...
Vancouver Canucks secures TD Bank logo on home kits
TD Bank Group has become the new official home jersey partner of the Vancouver Canucks, in a deal brokered by Canucks Sports & Entertainment.The...
Asian Basketball League launches new series of tournaments with BETER
The National Basketball Federation has announced a partnership with BETER which will see the operator power and distribute Asian Basketball League (ABL) events.Adding a...
NHL ‘refreshes’ its subscription service now powered by Sportradar
The NHL has selected Sportradar to power its direct-to-consumer international OTT subscription service, NHL.TV.A ‘refreshed version’ of the platform, the partnership looks to provide...
F1 shown on ESPN until 2025 with extended Walt Disney deal
Formula One has extended its broadcast partnership with the Walt Disney Company so that races continue to be shown on ESPN Networks in the...
ICC and Sportradar aim to create ‘world’s most intelligent cricket platform’
The International Cricket Council (ICC) has formed an agreement with Sportradar so that live fielding data will be captured using the firm’s cricket data...