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Sponsorship
BREAKING
Partners
Time to read: 2 min
ECB and Vitality continue extensive sponsorship deal
December 16, 2020
Dundalk FC supporters
BREAKING
Partners
Time to read: 2 min
Dundalk FC seals record commercial deal with BetRegal
December 16, 2020
BREAKING
Sponsorship
Time to read: 3 min
DHL to deliver British and Irish Lions’ South African tour
December 15, 2020
BREAKING
Partners
Time to read: 2 min
NFL extends sponsorship deals on both sides of the Atlantic
December 14, 2020
BREAKING
Sponsorship
Time to read: 3 min
Burger King becomes ‘Burger Queen’ in unique Stevenage FC women partnership
December 10, 2020
BREAKING
Partners
Time to read: 2 min
Crystal IS technology strengthens Miami Dolphins' fight against COVID-19
December 9, 2020
Cyclist Chris Froome passes by the Arc de Triomphe during Tour de France
BREAKING
Partners
Time to read: 2 min
Orange introduces 5G network to Tour de France in renewed ASO partnership
December 9, 2020
BREAKING
Sponsorship
Time to read: 4 min
DCMS to probe sports relationship and dependency with betting
December 8, 2020
BREAKING
Features
Time to read: 6 min
Beyond Sport Global Awards winners dedicate resources to gender equality in sport
December 8, 2020
BREAKING
Sponsorship
Time to read: 2 min
Tote Group raises £20m to expand into world of athletics and football
December 7, 2020
Manuel Lanzini in action for West Ham United
BREAKING
Latest News
Time to read: 2 min
Sports sponsorship under scrutiny as Gambling Act review gets underway next week
December 4, 2020
Low shot of an athletics track
BREAKING
Partners
Time to read: 2 min
Hyperice enhances USA Cycling and USA Track & Field team performances
December 4, 2020
Fulham Football Club corner flag at Craven Cottage
BREAKING
Partners
Time to read: 2 min
ClearScore secures first football partnership with Fulham
December 3, 2020
BREAKING
Partners
Time to read: 2 min
StarCasinò grows Serie A roster in Napoli agreement
December 1, 2020
Middlesbrough FC's logo
BREAKING
Partners
Time to read: 3 min
Kindred Group gives back to Middlesbrough community in new foundation initiative
November 30, 2020
BREAKING
Partners
Time to read: 3 min
Leeds United names Hisense as new club partner
November 27, 2020
Adam Hills poses at Warrington's Victoria Park
BREAKING
Sponsorship
Time to read: 3 min
Rugby League World Cup 2021 selects £10m capital grant recipients
November 27, 2020
Mike Tyson close-up shot
BREAKING
Partners
Time to read: 3 min
DraftKings weighs in on Mike Tyson fight
November 26, 2020
BREAKING
Partners
Time to read: 1 min
Juventus enters into CAPEX trading deal
November 26, 2020
BREAKING
Partners
Time to read: 2 min
NFL recognises Hyperice as official recovery technology sponsor
November 25, 2020
BREAKING
Sponsorship
Time to read: 2 min
LA Clippers selects Honey as new jersey sponsor
November 23, 2020
BREAKING
Latest News
Time to read: 3 min
UK government assembles £300 million Winter Survival Package for sporting clubs
November 20, 2020
BREAKING
Sponsorship
Time to read: 2 min
Cazoo lines up biggest ever Rugby League World Cup sponsorship deal
November 19, 2020
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Sideline Moves: Arsenal layoffs
BREAKING
Features
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
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