Reports: FIFA to extract $1bn from oil conglomerate Aramco following Saudi...
FIFA is reportedly in the process of accomplishing a sponsorship deal with Saudi oil company Aramco valued at $1bn.According to The Times, the Saudi...
bet365 scores bullseye with US Darts Masters naming rights renewal
Online betting sportsbook bet365 has extended its naming rights partnership deal with the US Darts Masters tournament. Staged by the Professional Darts Corporation (PDC), the...
iGaming Daily: Are Rick Parry’s comments on gambling sponsorship a welcomed...
EFL Chairman Rick Parry’s defence of football’s relationship with gambling was analysed in a recent edition of the iGaming Daily. Parry took a seemingly unique...
Formula One hires Las Vegas Sphere for F1 Vegas GP
Ahead of the eagerly anticipated inaugural F1 Vegas GP this weekend, the racing organisation has hired out the Las Vegas Sphere to produce content...
EuroLeague & OlyBet committed to “thrilling moments” in extension deal
European basketball league, the EuroLeague, has announced the extension of its partnership with betting and casino operator OlyBet. The partnership renewal also means that OlyBet...
Blackpool FC to showcase safer gambling shirt sponsor with LeoVegas
As part of Safer Gambling Week, Blackpool FC and its principal partner LeoVegas will feature a specialised shirt sponsor ahead of its match this...
FanDuel integrates Genius Sports’ BetVision for enhanced NFL data
Sports data and technology provider Genius Sports has expanded its agreement in place with FanDuel by launching BetVision to enhance NFL betting data. As the...
CAA opens new sports investment bank
The Creative Artists Agency (CAA) has announced the launch of a new investment bank that will focus on unlocking new commercial opportunities in global...
Mani Gill: storytelling is the cornerstone of the British Basketball League’s...
As basketball continues to surge in popularity across the globe, the British Basketball League has been making strategic moves to grow in the UK...
Inter welcomes Qatar Airways at San Siro
FC Internazionale Milano has announced a new sponsorship deal with air travel provider Qatar Airways. The partnership, in which the airline becomes the Italian club’s...