Southampton FC revamps sleeve sponsorship deal with Virgin Media

Southampton Football Club has inked a new three-year sponsorship deal with Virgin Media which will see the ultrafast broadband, TV and mobile provider continue...

West Ham United elevates fan experience with MuchBetter

West Ham United has confirmed a new agreement with MuchBetter to become the club’s official Online & Digital Payments Wallet partner. MuchBetter has grown significantly...

Real Madrid strikes world record Adidas extension

German sportswear firm, Adidas has announced the extension of its partnership with La Liga giants, Real Madrid until 2028. According to Spanish publication, Marca...

Ascot Racecourse names Betfred as its official bookmaker

Ascot Racecourse has announced a three-year partnership with UK based Betfred, for the brand to become its ‘Official Bookmaker’. The partnership means that Betfred...

Alfa Romeo Racing names Betsson as its Official European Betting Partner

Alfa Romeo Racing has named Betsson AB as the new exclusive Official European Betting Partner for the racing team as part of a new multi-brand deal. The new...

FIFA looking into potential VAR sponsorship deals

According to a report by the Financial Times, FIFA is looking at the possibility of monetising ‘Video Assistant Referee’ (VAR) breaks with sponsorships. Given...

Tottenham warned by the ASA over social media post

English Premier League side, Tottenham Hotspur has been reprimanded by the ASA over a social media advert for the club’s official betting partner, William...

LV BET strikes partnership with the Vanarama National League

The National League has unveiled a deal for online sports betting operator, LV BET to become its Official Betting Partner. The partnership commences at...

Regulatory confusion reigns over the IPL’s partnership with Dream11

The recently announced partnership between Dream11 and the VIVO Indian Premier League has drawn criticism over whether the fantasy sports sector is actually a...

AXA becomes official Liverpool FC training kit partner

Liverpool FC has extended its partnership with insurance brand, AXA, with the firm becoming the club's new official training kit partner from the 2019-20...