ViewLift boosts NHL TV apps offering with a core design overhaul
The National Hockey League (NHL) has deepened its commitment with sports streaming powerhouse ViewLift to bring hockey fans the best from the sport through...
PENN gets US boost to ESPN BET visibility with NHL deal
PENN Entertainment has signed a multi-national, multi-year partnership with the NHL encompassing its US and Canada-facing betting brands.Terms of the agreement will see PENN’s...
NHL’s Canadiens sign Air Canada as official away jersey partner
National Hockey League (NHL) team Montreal Canadiens has announced a multi-year jersey partnership with air travel operator Air Canada.The deal will place the Air...
MLB and Mercedes F1 named in two fraud lawsuits against crypto...
Major League Baseball (MLB) and the Mercedes-AMG Petronas F1 team have been named in two new lawsuits filed against defunct cryptocurrency exchange FTX for...
Sportradar signs media deal with Canadian market leader Sportsnet
Sportradar’s standing in the Canadian sports media space was significantly boosted this week when the Swiss firm put pen to paper on a deal...
Behind The Badge – Toronto Arrows: the ‘startup mentality’ of growing...
Despite its origins tracing back to the 1860s, modern day rugby in Canada could often be described as a niche sport to many. With the...
NBA, MLB and NHL launch safer betting campaign with bookmaker backing
Three of the four major US sports leagues have launched a new safer gambling campaign, titled ‘Never Know What’s Next’, in partnership with a...
Sky Sports to broadcast US college football & basketball games
Sky Sports will be broadcasting NCAA College Football and Basketball games through a partnership with ESPN. The UK sports broadcaster will show live games from...
Oakland A’s to park up at Bally’s venue in Vegas relocation
Oakland Athletics have been approved to build a new ball mark on the site of the Tropicana Las Vegas Casino and Resort after the...
FanDuel integrates Genius Sports’ BetVision for enhanced NFL data
Sports data and technology provider Genius Sports has expanded its agreement in place with FanDuel by launching BetVision to enhance NFL betting data. As the...