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Fan Engagement
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2021 Super Bowl posts lowest viewership ratings since 2007
February 10, 2021
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Latest News
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European Leagues expresses ‘strong concerns’ over Champions League reform
February 9, 2021
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Partners
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Skoda renews commitment to German ice hockey in DEB agreement
February 9, 2021
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Partners
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PGA of America strikes expansive partnership with Rolex
February 9, 2021
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Legal
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Genius Sports launches lawsuit against Sportradar
February 9, 2021
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Media Rights
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Deutsche Telekom extends basketball rights agreements
February 9, 2021
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Media Rights
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DAZN edges out Sky in Serie A media rights contest
February 9, 2021
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Fan Engagement
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AC Milan unveils ‘state-of-the-art’ in-house production hub
February 9, 2021
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Sponsorship
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Byju's extends cricketing presence with ICC sponsorship deal
February 9, 2021
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Partners
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Tampa Bay Buccaneers selects Little Caesars as new pizza partner
February 8, 2021
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Sponsorship
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Tennis Australia inks triple sponsorship as Australian Open gets underway
February 8, 2021
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Integrity
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Sportradar protects clubs from integrity threats with social media programme launch
February 8, 2021
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Latest News
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SBC Leaders: Lessons learned from 2020 and the road to recovery
February 8, 2021
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Sponsorship
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Premier League and EFL clubs urged to stop social media gambling promotions
February 8, 2021
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Sponsorship
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SPFL enlists Sport Collective GV6 as hunt for title sponsor continues
February 8, 2021
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Latest News
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SBC Digital Italy set to address betting and gaming industry’s biggest issues
February 8, 2021
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Partners
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Dimitar Berbatov signs on as JBO’s first brand ambassador
February 8, 2021
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Media Rights
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BT Sport finalises deal for England’s New Zealand and West Indies tours
February 8, 2021
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Media Rights
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Canal+ rights deal eases pressure on French football league
February 5, 2021
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Partners
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Vegas Golden Knights selects Upick as NHL sponsor
February 5, 2021
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Latest News
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UEFA calls stakeholders meeting to discuss Champions League overhaul
February 5, 2021
NFL
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Sponsorship
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Betting sponsorships make significant contribution to NFL revenues
February 5, 2021
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Sponsorship
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Hayley Turner renews MansionBet partnership for second year
February 5, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026