Tipico passes the NASCAR finish line with Front Row Motorsports deal

Front Row Motorsports (FRM) has named Tipico Sportsbook as the sponsor of the No. 38 Ford F-150 in the NASCAR CRAFTSMAN Truck Series (NCTS)...

Lions look to bolster fan experience with Fanatics 

Championship contenders Millwall F.C. are eyeing elevated fan engagement through a long-term multichannel retail partnership with Fanatics.Under the terms of the deal, Fanatics has...

NYCFC’s new 25,000 stadium expected to open in 2027

Major League Soccer (MLS) franchise New York City Football Club (NYCFC) is expected to move into its new 25,000 seater stadium in time for...

UEFA sets new heights for women’s football with EURO 22

In its latest 21/22 season overview report, UEFA has underlined the success of women’s football and the way it engaged fans during the most recent...

US Soccer unites with SPORTFIVE to elevate global media presence 

The US Soccer Federation is looking to bolster its global presence through a new collaboration with SPORTFIVE.As part of the multiyear collaboration, the group...

OG Anunoby becomes new part-owner of BBL’s London Lions

National Basketball Association (NBA) and Toronto Raptors star Ogugua ‘OG’ Anunoby has become the new part-owner of British Basketball League (BBL) team the London...

HBLB highlights thriving Ratecard Plus mechanism in prize money report

The Horserace Betting Levy Board (HBLB) has firmly backed its commitment to transparency by publishing its race-by-race contributions to prize money for the first...

Report: Glazers ‘increasingly confident’ of retaining majority ownership of Manchester United

Avram and Joel Glazer are ‘increasingly confident’ of holding onto their majority ownership of Manchester United despite several months of proposal bids for the...

Betano nets Brazilian Série B naming rights deal

Série B of the Brazilian Championship will change its name to Série B Betano for the remainder of this year. The international bookmaker Betano secured...

Report: Gambling sponsorships remain ‘individual choice’ for clubs in Scotland 

After the decision of Premier League clubs to halt gambling shirt-sponsorships, The Scottish Professional Football League (SPFL) has confirmed that ‘individual sponsorships will remain...