Matt Stallknecht: Tipico’s ‘synergistic effect’ on NASCAR’s growth and engagement
As NASCAR continues to gain popularity in the US, the sport becomes increasingly attractive as a sponsorship space, with a growing list of domestic...
LFP eyes $218M for next round of Ligue 1 broadcast rights
The Professional Football League (LFP) is reportedly aiming to more than double its revenue in the next round of international broadcast rights negotiations for...
Southampton FC names Future of Football winners to ‘revolutionise’ club
Southampton FC has announced it is moving forward with Turfcoach and Atom Stars, which won the top prize in the club’s Future of Football...
Fanatics strengthens sports betting venture with PointsBet US acquisition
Fanatics has moved to expand its sports betting footprint with the acquisition of PointsBet US, in a deal reportedly worth $150m. As a result of...
WTT maintains China support for future international events
World Table Tennis (WTT) has named the Agricultural Bank of China as the next sponsor of its upcoming international events calendar. This not only strengthens...
AFA focuses to increase fan engagement across India through Xiaomi deal
Xiaomi India has secured a sponsorship agreement with the Argentinian Football Association (AFA) as the latter aims to build its following in India.The AFA...
IBJR and IBIA form a collective effort to protect Brazil’s sports...
The Brazilian Institute of Responsible Gaming (IBJR) has signed an agreement with the International Betting Integrity Association (IBIA) that ensures the protection of sports...
WTT signs first-ever table tennis crypto sponsorship with Floki
World Table Tennis (WTT) has signed crypto firm Floki as the sponsor of this year’s ITTF World Table Tennis Championships Finals. This is the first...
NBC to break Olympic record for broadcast hours of 2024 Paris...
The 2024 Paris Games has secured daytime broadcasts from NBC including live swimming, gymnastics and track and field finals, as well as Peacock which...
FIFA lauds Unilever as ‘ideal sponsor’ for Women’s World Cup
FIFA has named Unilever’s personal care brands as official sponsors of the FIFA Women’s World Cup Australia & New Zealand 2023.The deal, which includes...