Rugby World Cup links Chemist Warehouse ahead of ‘biggest women’s 15s’...

The Rugby World Cup 2021 has named Chemist Warehouse as an official sponsor of the tournament, now played in 2022. New Zealand Black Ferns’ Ruahei...

RB Leipzig builds relationship with AOC ahead of 2022/23 season

RB Leipzig has formed a partnership with German-based property developer, AOC, as the latter becomes exclusive partner of the Bundesliga club. The firm has also...

Gatorade continues to aid Man City player performance

Manchester City has renewed its partnership with Gatorade until 2025, as the latter continues as the official sports nutrition partner of the club's men’s...

Everton creates digital avatar shirts with Fancurve

Everton FC has formed a partnership with sports fashion platform Fancurve to create digitally-wearable shirts for the club’s supporters. As the Premier League team looks...

FC Barcelona builds on Socios.com digital assets partnership

FC Barcelona has revealed Socios.com as a strategic technology partner in a bid to build upon the club’s blockchain, NFT and digital assets, and...

Sky Bet and EFL to maintain a ‘core focus’ on responsibility

The English Football League (EFL) has outlined that is partnership with Sky Bet will continue to focus heavily on gambling responsibility, according to Steve...

Blue Jays push for ‘viewer friendly’ stadium in $300 million investment

Rogers Centre, home of the Toronto Blue Jays, is undergoing a $300 million renovation project that will take place over the next two offseasons. The...

Rugby League World Cup to be shown on Fox Sports and...

The Rugby League World Cup 2022 has entered an agreement with Foxtel Group for the tournament to be broadcast live and exclusive on both Fox...

FC Nantes adds Zeturf Group’s ZEbet to sponsorship portfolio

FC Nantes has formed a collaboration with the Zeturf Group, making the gaming operator an official partner of the Ligue 1 club. The firm’s sports...

Home of Brentford FC becomes Gtech Community Stadium

Brentford FC has formed a ten-year naming rights partnership with Grey Technology Limited (Gtech), as the stadium is renamed to the Gtech Community Stadium. Previously...